About

treatyourself..png

It all started when…

Building your brand can be one of the most exciting things you will ever do with your life. It's the thing that gets you out of bed early in the mornings, or keeps you up late at night because you just need to wrap up that one last part. Or schedule that last post for the week...

It's yours. Your contribution to the world, your livelihood, and your legacy. Daily, I work with entrepreneurs (mostly aspiring) who struggle with making sales. They opened an Instagram account, added some products to a website, & started posting...waiting for the sales to come in. They're still waiting...

Is that you?

I'm Tori Torres, Founder & CEO of The PoshGirlsClub. In 2002, I built my first company, PoshLifeBling; and my brand attracted hundreds and thousands of my dream client. I went on to work with some of the biggest icons of this decade; Rihanna, Beyonce, Khloe Kardashian, Kylie Jenner, Project Runway, & the DVF Fashion House.

I became a master at branding, even though I didn't know that's what I was doing at the time. I was creating a niche market for myself with my 3d designs, identifying my dream customer through targeting specific women who wanted my ice, and then sending them through a simple sales funnel to my case of the month...times 1,000 people; EVERY MONTH.

IMG_2597.JPG

There were very specific steps in my business building that I used to grow into a brand & household name for bling.

The new PGC Brand Blueprint Planner was designed to help walk you through each of those steps. I also included the most asked questions and most common pain points that my audience has struggled with in brand building. 

It's so important to build your brand right #fromdayone

Why?
*Avoid confusing the audience
*Advertising costs loss to talking to the wrong people
*Time invested that gives you no return on investment
*Giving your competitors an advantage
*Loss of revenue!

Create a strong branded presence. Understand how to make offers to your audience that they will receive. Bring in more of your dream customer. And use the foundation to build a long lasting brand that has a strong, engaged audience promoting you daily to their audiences!