Let's talk #FACTS

PGC Branded Graphics.png

First of all, owning a Business is Hard Work
You will put in a LOT of time, energy and money. That means, if you are searching for freedom right now, keep searching, babe. Depending on the type of business you’re running, you will work during the day, weekends, nights and holidays, birthdays - all of that. Most certainly in the beginning. On the upside, you will learn that working 80+ hours for yourself is so much more freaking awesome than working 40plus hours for someone else. Fact.

There is a hustle like no other though; and if you believe that you are just going to do a drag & drop sales funnel, then wait for your Facebook Ad to do all the work, this is not for you.

You will for sure need to understand sales, digital marketing and branding (amongst a shit ton of other things). Even though you might hate crunching the numbers (like yours truly), you'll need to come to some place of contentment over it hella fast when it comes to accounting, bookkeeping, and taxes. Or at least employ some great tools & software to help you.

I don't care how many books you read or webinars or live events you sign up for either— the real learning will come from you digging in and doing the things

That's exactly why we started The Socialite. So that you can dig in, and do the things, with help. You will fail, you will forget, you will make mistakes, you will tire. But you mustn't quit. Here's why...

#MoreFacts Overnight Success is Total & Complete Bullshit
I was working my ass off for a good 4 years before anyone really gave a damn. Until Khloe Kardashian walked into our celebrity lounge, picked up one of my custom phones, and then stuck it to her ear for a photo, I was just a girl at home making shit. Seriously; I mean all day, everyday, that was me I described before. But when you want it, you want it. Nothing happens for anyone overnight. It comes from a series of daily, dedicated steps to get you where you need to be. Keep going, keep hustling.

#GoodFacts Origin Stories are Condensed. #FACT.
I know you've heard me say "I started in my living room, and took my business to the Red Carpet..." Yes, did you hear the part about how it was a good, solid 4 years before that happened? And it took a few years after that for the call from DVF. A few more before the BRAVO TV Housewives started hitting me up. Then Beyonce, Rihanna, Taylor Swift...it all took time, even though I condense that down to two sentences on my live streams. You must be in this for the long haul...

Then here's one of my favs...

“I make 6 figures using this, and doing that..” 

The part that always seems to be missing in so many of these stories is the how. How did I get to the MTV Awards backstage to meet Khloe Kardashian (I was invited out by a company because I built a bomb ass brand!)?  Why would Rihanna buy anything from me? I'm not a fashion designer! (She, like many celebrities,  found me through Word of Mouth by their stylists! I always knew who to make friends with! The celebrity won't ever think about you again. But their managers & entourage will!) And why in the world was I backstage, anyway? (It was my 2nd L.A. celebrity award show event!)

People want to know the how...the steps that it took to get there; the blueprint. And if you were paying attention, I dropped you some jewels on this in this short post.

So as you're curating content each day; as you work on your blogs & workbooks, your videos...think about the actual story. It's not the one where I met & designed for Khloe Kardashian. The story resides in all the work I did to get there.

Tell that story. 

Back soon,

XO, Tori