Brand strategies must change to attract new customers.
Attracting new customers is one of the biggest struggles new brands face.
With so many emerging businesses, it's not enough to offer a pop-up with a sale as a means to get that visitor the first time.
People want to know their options first.
They want to investigate more into who you are and make comparisons with your competitors. Giving value first to the customer offers a unique experience for the visitor.
That is; instead of requesting that they sign up on your email by offering a discount, offer the visitor something of value. That can include options like a look book of your latest styles, a how to list, or a quick tutorial in exchange for their email.
This way, you get the opportunity to build a rapport with new potential customers as you begin making offers in line with their need, want, and desire. Combine value & offer emails that identify a specific issue or pain point. Show them that there is a solution for it. And inform them that you are the solution.
Pain points apply to every business model. If your visitor is shopping for clothing, they don't have anything to wear. Makeup? They're seeking beauty & transformation. Real estate? They want to put down roots. Accessories? They want to be fashion forward.
Deliver value first.✨
This strategy is a win for the business because you know that the customer is seeking that exact solution from you.
It's a win for the customer because they've received value that verifies the brand is right for them.
You show them how you are knowledgeable, valuable, and trustworthy as a brand.
Think about how you can apply this to your own business.
Drop a comment below & share with us...How can you be more valuable?
Not sure? Even more reason to drop your comments below.
XO, Tori ✨💎