What is Brand Identity, Anyway?
WE LOVE BRAND BUILDING!
THIS IS THE PLACE WHERE WE GET TO HELP YOU CREATE A TANGIBLE BRAND PRESENCE.
That is, a unique concept for your brand. Something that sets you apart from every other business on the market! I refer to this as your USP, or Unique Selling Proposition. All that means is that you are a unique entity, unlike any other out. Sure, there will be similarities between brands. But you don’t want an overlap, ever - where someone sees too much of another brand in you, or vice versa.
I always like to think from the perspective of "What are they missing? Who did they leave out or forget? And how do I fill that missing piece?”
That’s the starting point for how you’ll create your own Identify, unique & special…just like you!
Then, once you’ve got all that figured out…it’s about connecting a consistent visual appearance across all social media platforms that connect back to your place on the web; your website. Yes, Instagram is your new home page! It’'s the place where people are coming to most likely discover your business. But your website is that place where they’ll hang out with you, consume your content, read your blogs…etc.
YOUR BRAND IDENTITY IS THE SOUL OF YOUR BUSINESS.
It's the core of what pulls in your target customer. And it's the lasting impression you leave on them...essentially "what people say about you when you're not in the room".
In my experience as a brand strategist, this is the step that many brands skip.
And so, they haven’t really gotten to the place where they can put themselves in the space of being a brand.
But rather, still just people online, randomly selling their products to make a buck here and there.
I’m guessing that’s not where you want to be, right?
Brand building takes thought, preparation, focus, and is mission & value focused.
It's what you want to leave in the world. Who you want to grow to become, and what legacy you want to leave behind.
That is what gets people opening their wallets & believing in you.
PEOPLE BUY INTO THE BRAND FIRST. NOT THE PRODUCT.
And if you understand this early on, you can sell products to your audience at every launch. Do you ever wonder how people achieve 6 and 7 figure launches?
Building a strong brand presence & targeted audience...That's how!
Let’s take Kim K. & her Kardashian/Jenner bunch…
It’s no matter whether you like her or hate her, she still commands attention using social media and makes a KILLING using Instagram & Snapchat to help make her millions! And Kylie has gone further, leveraging the same platforms to bring in BILLIONS!
Why? Because they built their following first. They got their Influence up to epic proportions, and now no matter what they put out, it sells out…usually within minutes.
They built a brand together, then took it a step further to create their own individual brands.
Have you thought about your Brand Identity?
AND BY THAT, I MEAN...BEYOND COLORS & VISUALS.
Beyond the product you sell. Brands get partnerships with mega corporations based on their Identity. If you're an Influencer, your brand will get you partnerships over other Influencers. No matter what your industry is, you have to carve out a unique niche to be relevant!
THE FIRST STEP IS TO BUILD YOUR BRAND IDENTITY.
We can help.
Grab our free brand identity workbook here, and start thinking about your mission, value, purpose. What will you represent…? And then, it’ll help walk you through what you want that to look like in the world.
If you think for a second that Kim K. didn’t have a clear idea of exactly what she wanted to do, you’re not looking deep enough into social media & influence. Back in the early 2000’s, I was working with Paris Hilton as she made “Influence” as a lifestyle “a thing”. She was so strategic in every appearance, post, video, tv show…and Kim saw the recipe - played it, and the result is over a decade of Kardashian Craze! Paris didn’t do so poorly herself, making BILLIONS on her own product lines over the same time - just leveraging her fame into other directions.
I use these two examples - not because you want to be the next Paris or Kim. K…but if you’re not thinking as big as these ladies were, why even do it? Whatever you do, whatever you stand for, & however you want to make an impact, make sure it’s big…huge.
Otherwise, don’t even bother.
Grab the Brand Identity workbook here & let us know what you think of the Influence of Kim. K., Paris, & Kylie…