It's really all about positioning💎
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So, quick story...
In 2006, I met Khloe Kardashian for the first time. And while people have their very strong feelings for & against the family as a whole, it was epic for my business.
I'd been designing pieces for about 4 years. And I was making good money doing it. Designing maybe 20-25 pieces each month @ around $500-$1000 per piece.
There were a lot of people who came out of nowhere right after I started getting successful.
So I knew that to keep up my current reign as the Queen of all things Bling, I needed to always stay true to who I was as a designer. I created a very niche market & made designs that people could try to duplicate - but they failed at it miserably.
And my style, logo, website, & brand voice was so unique & on point...I am certain that I annoyed the crap out of most, LOL.😍
With all the pink & sparkles & unicorns...I mean, really.
But...this is what gave me a unique place in the bling industry, as it would later come to be a huge and ongoing trend. 16 years later, I still sell bling every single day.
That chance meeting of Khloe would only help me to grow my brand and position myself as the place where "the most glamorous girls in the world get iced" (my tagline).
So of course, when DVF wanted a company to create the bling demos for her sunglass line, they called us. When Project Runway wanted blinded out scissors for Season 10, they called us. And when any celebrity wanted a custom 3d, chunky, glammed out cell phone case, wall mirror, kitchen appliance, shoes, keys, license borders, lighters, flip flops, jackets, etc...They. Called. Us.
That's how I stood out & remained a force in my industry.
I built a strong brand presence that my target customer lived for! And so, it didn't matter what other people popped up! My customers were loyal to Bling.
And that's more important now than ever...create a brand that resonates so well with your target audience, that no matter who comes or goes, they are only searching for you.
The Agency @ThePoshGirlsClub has every service you need to begin building your brand presence.
Book your one on one free consult and let's talk about your vision for yours.
XO, Tori ✨💎